Expressive Typography

What is expressive typography? It’s something I’d seen before, but I never realized it until I began the latest project for my design class. Expressive typography – as I understand it – is treating text like an illustration. The text becomes the focus of the piece, and often, any illustrative qualities are related to the meaning of the word or words.

Chip-Kidd-Dry

Left: For example, rather than making the text look parched, famous designer Chip Kidd created a “visual oxymoron” in his design for the cover of Dry. The result is pleasant and surprising, but if he’d chosen to make the text look like an arid desert, it would still be expressive typography!

Below: For my assignment I chose to create a cover for The Castle by Kafka. This piece is a 5.5 x 8.5 inch gouache painting on bristol.

TheCastle

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s