For this assignment, we were asked to create a poster for a social cause or a film. I chose to create a constructivist poster for the move The Golem. However, as you will see based on the three drafts I created, my original idea was for a political poster against racism. I chose to not use this poster design, however.
Here’s my mind map on constructivism (and a thumbnail of a Space Odyssey poster that also wasn’t used – as you can see, the poster went through many iterations):
I learned that constructivism employs bright colors, geometric shapes, and bold lettering. The movement, which began in Russia in 1919, borrows from cubism, futurism, and suprematism. Constructivist art doesn’t attempt to represent beauty, the artist’s outlook, or the world. Rather, the movement focused on the material properties of objects, spacial presence, and art as a practice for social purposes. Diagonal elements and “machine aesthetic” are also present. Here is a digital draft of the poster itself:
It’s 11 x 17 inches, and I’ll use photomerge and collage techniques to create it.
The golem, a magical clay being summoned by a rabbi, is himself “a construct.” In this poster, I wanted to express both the golem’s physical creation and subsequent moral disintegration: soon after he’s given life, he becomes a monster. The word on the golem’s forehead spells “truth” in Hebrew, but erase one letter, and the word becomes “death.” The winding letterforms were inspired by the text layout of the Talmud, as seen in one of my mood boards to the right:
I chose to use a bold blue, in the spirit of the constructivist use of bright colors, and because it’s traditionally associated with the divine in Judaism. The fragmented faces featured in the mood board to the left were another inspiration in for using the “disintegrating” golem’s face on the poster.